Ch. 17 - Personal Selling and Sales Management

      PetSmarts personal selling, a promotional method in which one party uses their skills as well as technique to build personal relationships with another party is firstly understanding the needs of their customers and their pets. Since PetSmarts number one priority is to achieve the needs of the pets and their parents they create a relationship selling through the process of learning, which basically means gathering feedback and information through surveys online. The Sales management done in PetSmart is having the products of each pet display in different aisles to make it easier for the customers to find. They also make sure to have a range of products to satisfy the customers’ demands, also known, as needs assessment.

Ch. 16 - Advertising, Public Relations and Sales Promotion

 

 PetSmart advertising is an institutional adverting because it focuses on enhancing the company's image rather than just a particular product. Due to Petsmart being a company who sells a variety of products for different types of pets, their advertising usually generalizes dogs and cats but also make sure to mention the phrase "The pets" or "Your pet".

   The sales promotion of PetSmart grows whenever there is a holiday coming up or at the end of that holiday. However, their sales promotion is persistently throughout the whole year with not only products sold inside the store but as well with the services PetSmart offers.

 

Ch. 14 - Marketing Channels and Retailing

Bloomingdale's is an American retail store currently in the chain of department stores owned by Macys INC. Bloomingdale’s is located in 1000 Third Avenue New York with a number of 43 stores as well as serving nationwide. Its main products focuses are in clothing, footwear, bedding, furniture, accessories, beauty products, optical, salon and even cafes. Bloomingdales does Scrambled merchandising which offers a wide variety of non traditional goods and services under one roof. By non traditional goods, its referring to luxury brands like Burberry, Kate Spade, Coach and Dolce&Gabbana. Bloomingdales has also helped launch the careers of many now-famous designers such as Ralph Lauren, Tommy Hilfiger and Calvin Klein.

Ch. 6 - Consumer Decision Making

  

    Consumer decision making is the process by which consumers identify their needs, evaluate their alternatives and come to the decision of either purchasing a certain product or not.  This is a very important factor for any company in order to sell, just like it is for PetSmart. In order for a consumer to consume, there must be influential environmental aspects such as cultural, group and social values. PetSmart for example focuses their actions targeting a certain group, which are the pets and their parents. They make sure that they meet the needs of the pets and their parents with very reasonable prices in order to please and eliminate threads from other companies that may have similar goods.  With these considerations PetSmart aims to ease a consumer decision making for their new as well as old customers.