Consumer decision making is the process by which consumers
identify their needs, evaluate their alternatives and come to the decision of
either purchasing a certain product or not.
This is a very important factor for any company in order to sell, just
like it is for PetSmart. In order for a consumer to consume, there must be
influential environmental aspects such as cultural, group and social values.
PetSmart for example focuses their actions targeting a certain group, which are
the pets and their parents. They make sure that they meet the needs of the pets
and their parents with very reasonable prices in order to please and eliminate
threads from other companies that may have similar goods. With these considerations PetSmart aims to
ease a consumer decision making for their new as well as old customers.
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