Ch. 14 - Marketing Channels and Retailing

Bloomingdale's is an American retail store currently in the chain of department stores owned by Macys INC. Bloomingdale’s is located in 1000 Third Avenue New York with a number of 43 stores as well as serving nationwide. Its main products focuses are in clothing, footwear, bedding, furniture, accessories, beauty products, optical, salon and even cafes. Bloomingdales does Scrambled merchandising which offers a wide variety of non traditional goods and services under one roof. By non traditional goods, its referring to luxury brands like Burberry, Kate Spade, Coach and Dolce&Gabbana. Bloomingdales has also helped launch the careers of many now-famous designers such as Ralph Lauren, Tommy Hilfiger and Calvin Klein.