Ch. 16 - Advertising, Public Relations and Sales Promotion

 

 PetSmart advertising is an institutional adverting because it focuses on enhancing the company's image rather than just a particular product. Due to Petsmart being a company who sells a variety of products for different types of pets, their advertising usually generalizes dogs and cats but also make sure to mention the phrase "The pets" or "Your pet".

   The sales promotion of PetSmart grows whenever there is a holiday coming up or at the end of that holiday. However, their sales promotion is persistently throughout the whole year with not only products sold inside the store but as well with the services PetSmart offers.