Ch. 10 - Product Concepts

     The product concept in PetSmart suggests that consumers will prefer products that have better quality, performance and features as opposed to a normal product. PetSmart aims for customers satisfaction which is why they focus on the core product and the total product  of their merchandise.  It is the essential benefit, the delivery, credit and after sales services that Petsmart pays more attention to. PetSmart is a company that persuades customers to obtain their needs through their products, which is why they don't spend their focus and delivery in visuals when it regards food products. Its quality over visual in which they focus on with food products. However, when it comes to accessories for pets such as collars, beds, toys and even clothing, they make sure to focus on brand names and packaging.