Ch. 17 - Personal Selling and Sales Management

      PetSmarts personal selling, a promotional method in which one party uses their skills as well as technique to build personal relationships with another party is firstly understanding the needs of their customers and their pets. Since PetSmarts number one priority is to achieve the needs of the pets and their parents they create a relationship selling through the process of learning, which basically means gathering feedback and information through surveys online. The Sales management done in PetSmart is having the products of each pet display in different aisles to make it easier for the customers to find. They also make sure to have a range of products to satisfy the customers’ demands, also known, as needs assessment.