Ch. 4 - The Marketing Environment

The Marketing Environment in PetSmart starts with their Micro (internal) environment. PetSmart makes sure to create a bond with their customers which is why they have created the PetPerks, a membership card that rewards customers back with exclusive in-store discounts on pet essentials. Another micro environment that PetSmarts offers is a variety of pet services under one roof such as PetSmart grooming, PetSmart PetsHotel, PetSmart Training and PetSmart Doggie Day Camp. 

The  Macro (External) Environment of Petsmart are mainly warehouse clubs, grocery stores, specialty pet supply stores like Petco, as well as independent pet stores.

PetSmart's Meso Environment focuses in customers needs and requests. An example of this would be the alliance PetSmart has with GNC pets . GNC designs dietary and supplement product line for dogs and cats, its partnership came from the all customers requests.