Monday, December 1, 2014

Ch. 11 - Developing and Managing Products



PetSmarts’ plan in developing and managing Products intends to strengthen growth via a series of initiatives including broadening its product offerings, expanding its proprietary and exclusive products and services. By doing this, PetSmart plans in increasing focus on online sales, and developing a more personalized customer experience. Eddie Burt, the vice president of Distribution spent more than 23 years in Supply Chain, working with retailers including Target and Home Depot in a variety of roles from operations to vendor management. He as well as Matt McAdam, who is the vice president of Merchandising are in charge of accomplishing PetSmarts plan in developing and managing products.

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