Ch. 14 - Marketing Channels and Retailing

Bloomingdale's is an American retail store currently in the chain of department stores owned by Macys INC. Bloomingdale’s is located in 1000 Third Avenue New York with a number of 43 stores as well as serving nationwide. Its main products focuses are in clothing, footwear, bedding, furniture, accessories, beauty products, optical, salon and even cafes. Bloomingdales does Scrambled merchandising which offers a wide variety of non traditional goods and services under one roof. By non traditional goods, its referring to luxury brands like Burberry, Kate Spade, Coach and Dolce&Gabbana. Bloomingdales has also helped launch the careers of many now-famous designers such as Ralph Lauren, Tommy Hilfiger and Calvin Klein.

Ch. 6 - Consumer Decision Making

  

    Consumer decision making is the process by which consumers identify their needs, evaluate their alternatives and come to the decision of either purchasing a certain product or not.  This is a very important factor for any company in order to sell, just like it is for PetSmart. In order for a consumer to consume, there must be influential environmental aspects such as cultural, group and social values. PetSmart for example focuses their actions targeting a certain group, which are the pets and their parents. They make sure that they meet the needs of the pets and their parents with very reasonable prices in order to please and eliminate threads from other companies that may have similar goods.  With these considerations PetSmart aims to ease a consumer decision making for their new as well as old customers.

Ch. 5 - Developing a Global Vision

       PetSmart is a company that is considering becoming a Global Marketing with stores already in Canada and Puerto Rico. They make sure to treat their customers equally with the same prices and offers both in stores as well as online.           PetSmart's Global Vision consists of having different product lines for cats, dogs, smaller animals like birds and fish as well as horses. Some of PetSmart product lines are Grreat choice, Authority, Simply Nourish, Top Paw, Exquisicat, Toy shoppe, whisker city, Top Fin and Proquatics. 

Ch. 4 - The Marketing Environment

The Marketing Environment in PetSmart starts with their Micro (internal) environment. PetSmart makes sure to create a bond with their customers which is why they have created the PetPerks, a membership card that rewards customers back with exclusive in-store discounts on pet essentials. Another micro environment that PetSmarts offers is a variety of pet services under one roof such as PetSmart grooming, PetSmart PetsHotel, PetSmart Training and PetSmart Doggie Day Camp. 

The  Macro (External) Environment of Petsmart are mainly warehouse clubs, grocery stores, specialty pet supply stores like Petco, as well as independent pet stores.

PetSmart's Meso Environment focuses in customers needs and requests. An example of this would be the alliance PetSmart has with GNC pets . GNC designs dietary and supplement product line for dogs and cats, its partnership came from the all customers requests.