PetSmart is a Relationship Marketing whose strategy focuses on keeping and improving relationships with current customers. Their internal environment is giving insight into the wants and needs of “pet parents” through membership cards. Through these cards they’re able to get feedback and improve as well as keeping customers by sending them satisfactory deals.
They also aim to be the preferred provider for the needs of pets and pet services creating PetSmart Grooming, PetsHotel, Training, Doggie Day Camp and veterinary clinics within the same roof. PetSmart strategy is also Product Development with wide variety of product lines and store exclusive brands such as Martha Stewart Pets and GNC Pets.
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