Ch. 3 - Ethics & Social Responsibility

  The Code of Ethics in PetSmart was made for all their team to follow, this includes all associates, officers and directors. PetSmart provides its employees with guidance for ethical and legal conduct. They expect prevention of harassment such as verbal,physical and visuals within their associates. It is also expected for their team to work in a safety place. 
    As for their Social Responsibility they created an employee assistance program that offers their employees assessment,counseling, financial assistance and also a course to coupe with the loss of a pet. Environmental protection is also a social responsibility that PetSmart focuses on. They’ve donated over $52 millions to animal welfare programs and $2.5 million to spay/neuter animals. PetSmart has also created programs like “Recycle for Life” to raise money for homeless animals and “Emergency Relief Waggin” to help animals recovering from both natural and man made disasters. 

Ch. 2 - Strategic Planning for Competitive Advantage

   

    PetSmart is a Relationship Marketing whose strategy focuses on keeping and improving relationships with current customers. Their internal environment is giving insight into the wants and needs of “pet parents” through membership cards. Through these cards they’re able to get feedback and improve as well as keeping customers by sending them satisfactory deals.

They also aim to be the preferred provider for the needs of pets and pet services creating PetSmart Grooming, PetsHotel, Training, Doggie Day Camp and veterinary clinics within the same roof. PetSmart strategy is also Product Development with wide variety of product lines and store exclusive brands such as Martha Stewart Pets and GNC Pets.

Ch. 1 - Overview of Marketing (Brief History and Mission Statement)

                                         

                       

  In 1987, Jim and Janice Dougherty founded their first PetSmart originally called PetFood Warehouse in Arizona.  It wasn’t until in 1989 that they officially became known as “PetsMart” and also opened up their first full-service grooming salon and small pet departments. PetSmart is a company that seeks as much opportunities as they can to expand their services within each year. In 1992, during their 50th store opening also came their first permanent in-store adoption center and veterinarian clinic. The 100th store grand opening was in 1994 where in-store pet training was offer for the first time. Along with the growth of PetSmart stores came services like PetsHotels and partnerships with known names like Martha Stewards’. It was in 2000 that PetSmart declared their mission statement, acknowledge as vision statement that with every transaction there must be two customers, the pet and the pet owner who have to have superior service. The PetSmart vision statement is “ To provide Total Lifetime Care SM for every pet, every parent, every time—which we do by offering superior products, unmatched services and superb customer service to pet parents and their pets.” PetSmart is currently focus on their “Smart” solutions instead of the “mart” mentality.